Over and above making a difference on air, Manila Broadcasting Company undertakes corporate social responsibility initiatives aimed at improving the lives of Filipinos nationwide.

Its flagship corporate social responsibility initiative is DZRH Operation Tulong, which was established in 1979, and is now one of the longest-running socio-civic volunteer organizations in the country.

Operation Tulong serves a linkage to national and local government agencies focused on medical and livelihood assistance, calamity rescue and disaster relief, and environmental preservation.